Kramar Pet found since year 1961 and its main target market is Australia. In year 2010, Kramar Pet acquired by Nestle Purina PetCare with reason that Nestle Purina PetCare believe this acquisition vital to help them in strengthening their position in Australia pet market. This showing that Kramar possess strong product lines and brand identity. Products offered by Kramar include accessories, dog blanket, dog care, collars and leads, kennel, dog carrier, pets cushion and other pet related products.

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